youtube marketing

Top 5 Benefits of YouTube Video Marketing

Not sure if YouTube marketing is a good fit for your business? The statistics speak for themselves, with over 4 billion videos viewed daily. YouTube is a great way to show off your products as video can demonstrate much more detail, faster than a standard text based website.

Did you know:

  •  After Google the 2nd largest search engine in the world is YouTube.
  • 100 hours of video is uploaded every 60 seconds to YouTube
  • 1 billion people visit YouTube each month

1. A captive audience who want to see your product videos.
Just some of the great ways to showcase your products are to illustrate the benefits , release prototypes in development, educate and support videos.

2. Laser targeted advertising
Did you know that by adding a small piece of code to your website a potential customer after visiting your website, will see your business advertised on YouTube before a video is played. This not only adds credibility to your business but may also bring them back to your website to place an order or contact you. The biggest advantage of using this marketing method is that you only have to pay if it is watched for at least 30 seconds.

3. Share and promote
Another advantage with uploading your companies videos to YouTube, is that they can be shared socially and embedded into blog posts and web pages. By doing this, the very people who are interested in your product can further promote your business and products to other potential customers.

4. Building your email list on YouTube
Another advantage of using YouTube to market your company is the ability to build your email list, as you continue to provide valuable, engaging content.
You can use software that allows you to embed your sign-up form directly into YouTube videos. A video can be stopped temporarily for a viewer to enter their email address and subscribe to your list, before they continue. Using this approach makes it easier than ever to build your email list, whilst providing engaging video content your audience will love.

5. A global audience
If your company operates globally then one of the biggest advantages of using YouTube is that it can capture non English-speaking markets. By creating video content, it will help open doors to new visitors who would never have come across your business any other way.

If you would like to know more about how YouTube can benefit your company contact Digital Media HQ to find out more.