google searches per year manufacturing and engineering

5 Reasons Why Your Engineering or Manufacturing Company Needs a Digital Marketing Strategy

There are far more people going online to learn about companies, products and services. With more people now using their mobile devices to search online than their desktop it is more important than ever to have an online marketing strategy. While digital marketing can feel daunting, with social media, online reputation management, content management, web development, SEO, pay per click, call to action etc. You do not necessarily need to use all of these digital marketing methods.

Do you know exactly which digital marketing method to invest in for your company? If you would like to find out contact Digital Media HQ for details of how we can help you with your companies specific digital marketing strategy.

So that you understand the importance of digital marketing, here’s the top 5 reasons your engineering or manufacturing company needs a digital marketing strategy:

1.Your potential customers are researching services or products by carrying out searches online
96% of consumers search for businesses online. At the very least your engineering or manufacturing business should have a mobile responsive website, social media pages, a blog and a call to action page. Your potential clients use all those channels to research businesses they want to work with or purchase from. Most managers and decision makers go online when they are first conducting research for suppliers and partner firms. While referrals are still highly used, don’t discount the need for a strong online presence. Digital marketing strategies help not only getting you further up the rankings in Google but to also convert visitors into customers.

2. Increase in Google searches
Every year since 1999 Google searches have been increasing. “Google now processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide” according to If your engineering or manufacturing company doesn’t have a digital strategy it’s most likely not getting found online. If it is getting found at some level, just think of how many more visitors your website could have if you invested in digital marketing.

3. You have to be on the first page of Google
Did you know that 77% of searches don’t look past the first page. So if your engineering or manufacturing company is on the 2nd page you’re losing 77% of potential searches for your company. It is sometimes difficult to get a first page position on popular keywords but by analysing the possible options for your specific company there are still opportunities to generate a good result on Google.

4. How cost effective is digital marketing?
The most cost effective way to get more visitors to your website is using organic Search Engine Optimisation (SEO). This involves potential customers typing searches into Google and your website link appearing on the first page. This is organic and not pay per click (PPC) or paid advertising. The ROI for organic SEO is typically higher than the ROI paid ads. How is this possible? When SEO strategy consists of creating content around keywords on your website, blogs, social media posts, etc… The more content you have the more authority Google gives you on those particular topics you are writing about. Thus, when someone searches for that topic, Google will see that you have a large amount of content on it and rank you higher in organic searches than those that don’t.

5. Do you know how successful your competitors are doing on Google
Don’t be fooled. Your competitors are most likely doing SEO for their sites. If you Google the keywords that are associated with your products and services, you’ll see who shows up on the first page. That is how you know which of your competitors have a successful SEO strategy and where you rank amongst them. SEO success doesn’t happen overnight. It takes time, planning, strategy and execution of content creation. It takes 6 months of writing 2 blogs a week to really see a boost in organic traffic to your website. Make sure your competitors aren’t slowly edging you out with better, more optimized content.

If you would like an audit of your company to see which digital marketing strategies would be most successful contact Digital Media HQ to find out more.